When issues arise, Book A Santa takes a calm, respectful, and solutions-focused approach.
We:
Speak directly with everyone involved to understand all perspectives
Aim for a mutually agreeable outcome that respects both Myer’s standards and the well-being of our performers
Keep communication clear, timely, and professional throughout the process
Our goal is always to resolve concerns quickly and constructively, ensuring the campaign continues smoothly.
At Book A Santa, we pride ourselves on professionalism, respect, and creating magical, welcoming experiences for all customers.
While rare, situations may arise where a performer’s conduct requires immediate action.
Zero Tolerance Offences
The following behaviours will result in immediate dismissal:
Smoking while in costume, on-site, or in public view:
If a performer needs to smoke, they must completely change out of their costume and remove any identifiable Christmas features.
Smoking must occur off-site, preferably not within the same shopping centre.
Upon return, performers must wash their hands, use mints or mouthwash, and apply deodorising body spray.
We strongly advise performers to limit smoking to private time outside of work hours.
Being under the influence of alcohol or drugs while on site, in costume, or when representing Book A Santa.
Serious breaches of Book A Santa's Values, including but not limited to:
Racism
Sexism
Homophobia
Transphobia
Any discriminatory or offensive behaviour
Failure to attend a shift without reasonable explanation or communication.
Performance Coaching Areas — Not Grounds for Immediate Dismissal
The following are not reasons for immediate dismissal but may require coaching, discussion, or formal warnings:
Personality clashes between performers, staff or customers.
Minor or unsubstantiated customer complaints.
Isolated lateness where reasonable communication is made and lateness is outside the performer’s control (e.g., traffic delays, public transport disruptions).
Social Media Naivety:
While we advise performers to be cautious about sharing images or posts relating to their work, we recognise that some performers, particularly older individuals, may be less familiar with social media best practices.
We prefer to guide and educate rather than penalise first-time or accidental mistakes where no harm was intended.
Our goal is always to work with our performers constructively, but we are committed to protecting the reputation of Book A Santa, Myer, and the magical experience expected by all families and customers.
If a performer is running late or unable to attend their scheduled shift, they are asked to immediately report to Book A Santa via our emergency mobile number and our app. Where possible, our Welcome Elf on each shift will then call the on-call performer.
Book A Santa will offer:
Immediate Response
If a performer is unexpectedly unavailable, Book A Santa will exhaust all options—at our own cost—to secure a suitable replacement.
Clear Communication
Communicate transparently with Myer store staff, and if applicable, directly with any customers who had pre-booked appointments.
Our team will provide clear explanations and manage expectations respectfully.
Customer Experience Recovery
For locations with Santaland installations, on-call performers may be available to rebook affected customers on-site, helping preserve the customer experience. All performers are either scheduled as on shift, on call or off break. Performers on call are the first to be called if another performer needs covering.
No Charge Policy
If we are unable to replace the performer, on-site staff will cover the shortfall. Myer will not be charged for the shift of that one performer.
This ensures operational continuity and a customer-first approach, even in the rare event of performer absence.
Performer absences at Book A Santa are extremely rare and only occur due to genuine emergencies or illness. When this happens, we respond swiftly and at our own cost to arrange a replacement and minimise any disruption to Myer’s operations.
We ask that these situations be met with understanding. Our performers are human beings, and when someone is unwell, it is not due to negligence—it is an unavoidable part of working with people. We kindly request that neither blame nor undue pressure be placed on our team in these instances.
If a replacement cannot be found, Myer will not be charged for the affected shift of that performer. We will also manage any necessary communication with customers to uphold Myer’s reputation and ensure a positive experience.
Book a Santa tries to avoid escaltions with appropriate casting and recruitment, however we are working the public and sometimes issues can arise.
Book a Santa follows a structured escalation process to ensure that any issue—whether operational, behavioural, or customer-related—is resolved promptly, transparently, and with minimal disruption to service delivery.
Issue Identification
Issues may be raised via:
Myer store managers or head office
Customers (directly or via store staff)
Performers (self-reporting or peer reporting)
Internal QA visits or check-in app flags
Rarely do we investigate issues raised on social media in public forums unless substantiated.
Each issue is logged in our central app system with details including:
Client or Store location
Individuals involved
Nature and severity of the issue
Time/date reported
What happened
Any reports
Conclusions
Initial Triage
Low Severity (e.g. minor lateness, costume note):
Logged and addressed by admin team
Performer is contacted, coached if needed, and monitored for recurrence
Medium Severity (e.g. minor customer complaint)
Replacement arranged if required
Performer reviewed for suitability to continue and/or coached
High Severity (e.g. behavioural issue, safety concern, serious complaint):
Immediately escalated to Company Director
Performer is most likely stood down pending investigation
Investigation and Resolution
Relevant parties (store staff, performer, customer if applicable) are contacted
Incident details are reviewed against performer records and training history
Resolution may include:
Coaching or written warning
Immediate shift replacement
Contract termination (in serious cases)
Outcomes are documented and stored against performer profile
Communication and Closure
Myer is informed of resolution for store-raised or escalated issues if relevant
Performer receives feedback or written notice of outcome
Internal team is updated via end-of-day summary if relevant