Marketing Support

As part of our commitment to the success of the Santaland experience, Book A Santa will provide complimentary marketing support to help drive awareness and engagement. This includes:

• Inviting trusted influencers from our established Christmas and parenting networks to attend and promote Santaland events

• Sharing and amplifying Myer-approved content across our social media platforms and email channels

• Encouraging our performers to share behind-the-scenes festive moments (where permitted) to increase organic reach

• Promoting Myer Santaland through our website, booking communications, and performer outreach

• Book A Santa requests complimentary visits, including photography packages, to offer influences for this purpose.
  
  

These initiatives are offered at no additional cost and are intended to help elevate the campaign’s visibility while reinforcing Myer’s leadership in the Christmas retail experience.

Implementation Plan

Book A Santa’s implementation plan ensures a smooth, professional rollout of the 2025 Christmas Campaign across all participating Myer locations. 

Scope and Coverage

The Implementation Plan covers:

• Performer recruitment, onboarding, and training

• Costume and prop logistics

• Store-specific briefings and regional planning

• SantaLand activations, setup, and additional activities

• Weekly operational check-ins and reporting systems

• Campaign wrap-up and feedback collection

Key Activities and Timeframes

Confirmation

Contract signing and the Myer campaign brief

Planning

Recruitment drive launch, review of store list, finalisation of training schedules

Recruitment and Onboarding

Performer onboarding, contract distribution, and rostering begin

Roster building begins
Roster building begins (based on confirmed store allocations and performer availability

Technology & Communication Setup
Set up of check-in app access for performers, internal communication channels with Myer, and escalation protocols. 

Contingency Planning & Risk Management
Plan for replacements, illness/injury backups, and weather or logistics disruptions (especially for SantaLand installations). 

Training

In-person and online training delivery (Perth, Sydney, Melbourne, Adelaide, Brisbane and Online)

Costume Distribution

Costume maintenance, sizing, and dispatch to performers

Santaland Setup

Installation of Light-Up Christmas Trees and Letterbox stations

Pre-Launch Readiness

Final confirmations, test check-ins, and communication run-throughs

Campaign Launch

Performers commence store shifts

Official Myer campaign start date

Ongoing Operations

Daily performer check-ins, incident management, and status reporting

Entire campaign period

Campaign Closure

Collection of feedback, return of costumes and props, and debrief reporting

Post-campaign, within 2 weeks, excluding 2 weeks of holiday. 

How We Deliver

• Direct Performer Communication:
  No multiple layers of agencies — performers are recruited and briefed directly by Book A Santa to ensure clarity, consistency, and quick issue resolution.

• Specialist Christmas Focus:
  Every performer is specifically trained for Christmas character work, maintaining the spirit and professionalism that Myer expects.

• National Network, Local Delivery:
  State Managers coordinate regionally while maintaining national consistency.

• Technology Support:
  Daily performer check-ins are completed via a dedicated app to monitor attendance, resolve incidents quickly, and maintain high-quality delivery.